POLICYb318Branch head
Mark Darrah pitches product placement as an answer to AAA budget pain
Former BioWare executive producer Mark Darrah argues product placement could offset rising AAA budgets, if placements respect a game's internal world.
rel/studios-leadership
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Studio strategy, executive appointments and departures, restructurings and organizational decisions across the game industry.
POLICYb318Branch head
Former BioWare executive producer Mark Darrah argues product placement could offset rising AAA budgets, if placements respect a game's internal world.